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090: Recap (IX)

Reflections, at 90 weeks in.

Jeremy Finch
Jeremy Finch
6 min read
090: Recap (IX)

630 days ago, I set a goal:

To make 100 things.
And share them publicly.
Via the internet.

The rules were simple:

  • Create something (anything!)
  • Hit "publish" once a week
  • Repeat, for ~two years

I'm ten weeks away from hitting this goal.

This recap covers some lessons learned, and three themes:

  • Cadence and consistency
  • Audience and scale
  • Motivations

Cadence and Consistency

Why 100 things?

On some level, it was arbitrary.
I liked the idea of triple digits.

I also wanted a time-bound structure.
A weekly forcing function.

Something to counterbalance perfectionism and procrastination.

By prioritizing quantity and consistency, the hope was that I could step back and identify the patterns and themes later. Diverge, converge etc.

Recently, a More To That post got me thinking:

It made me wonder:
Am I making "content"?

I hope not...

And what rhythm makes the most sense?

The more I think about it, the more a weekly publishing schedule seems arbitrary.

I expect the newsletter cadence to evolve.

How exactly? I'm not sure.

Audience and scale

Each week, ~100 people visit
This number has remained fairly flat over time.

When it comes to publishing on the internet, this scale somehow feels small, embarrassing, and insignificant. The business part of my brain whispers: Shouldn't growth charts always go up and to the right?

Dec 2019 - Aug 2021

By comparison: If I produced a live weekly show and ~100 friends showed up physically at a theater, I would be ecstatic 🙌.

In-person, this is huge support.
On the internet, it feels like "failure".

Weird, right?

What's the difference...?

Perhaps overnight success stories and the buzz around the creator economy have warped my expectations and perspective. The "monetize your hobby" trend has produced unrealistic comparisons, strange incentives, and extra pressure.

The more I think about audience and scale, the worse I feel. When I focus more on meaningful connections and conversations, I feel gratitude and curiosity instead.

Still, a part of me wants to know:

Do you like my drawings?

Puppy Drawing
What did you think?


When I launched The Fire Jar, I was creatively blocked and stuck.

Early motivations:

Sage advice, tough to implement.

Over the past 90 weeks, the world has changed.

My motivations (and life) have changed, too.

Current motivations

Connection, learning, and dialogue.

The most rewarding part of sending a newsletter is getting your email responses. I learn a ton from the people who write back and share reactions.

In fact, my main KPI = # of quality 1:1 conversations / week.

Did publishing lead to a meaningful interaction? Did I learn something new? Connect with a friend? Open a door to shared experience? If so, it was worth it.

Afterwards, the world feels smaller, kinder, more open etc.

As a friend explains:

In an opt-in world, where you devote your energy is a signal to others about what matters to you."

Going forward, I plan to explore these themes:

They matter to me. A lot.

And they're actually all connected.

Are you interested in these things too?

Let's explore together.

Ride along:


The last nine:

081: Reader Mailbag (VIII)
Crowdsourced responses re: timeless knowledge.
082: Reader Mailbag (IX)
Crowdsourced responses re: movement.
083: Reader Mailbag (X)
Crowdsourced responses re: creative practice.
084: Sitting Without Furniture
Ten alternatives to sitting in chairs 🪑
085: Woodcut Prints
Hand-made art and reflections on family (guest post by Neige Christenson).
086: Setting Better Goals
How to anticipate hurdles, and develop your own systems.
087: Evergreen Skills (Takeaways)
A video response to Mailbag VIII. About timeless skills and knowledge.
88: Exercise + Movement (Takeaways)
Movement offers many physical, social, and emotional benefits.
089: Creative Practice (Takeaways)
There is great value to creative outlets and expression (a video response).

Filed under 📂

Meta - The Fire Jar
A ~quarterly reflection on process.

Filed under 📂

Season 2RetrospectivesCreativity

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